Hi, I’m Ana.

I’m a Thinking Facilitator for independent professionals, solo founders, and individuals navigating complex crossroads.

For over a decade, I worked as a human-centred design researcher across corporate, government, technology, and academic environments. My job was to step into highly complex, high-stakes situations where organisations were stuck on expensive choices and help leaders make sense of the noise.

In those environments, I learned a fundamental truth: the biggest barrier to moving forward isn't a lack of solutions; it's a lack of clarity about what is actually going on.

Typically, this level of structured research methodology is only available to large corporations with massive budgets. But I realised that solo founders and independent professionals need this exact kind of spatial structuring just as much, if not more.

When you work for yourself, your brain is your only sounding board. It is incredibly easy to get trapped in an analytical echo chamber.

I started this practice to bridge that gap. I don’t give you a cookie-cutter action plan, mentorship, or generic coaching advice. Instead, I partner with you to organise the facts of your situation objectively, acting as an unbiased mirror so you can see the true bottleneck and get moving again with confidence.