I’m a thinking partner for independent professionals, solo founders, and individuals navigating complex crossroads.

For over a decade, I worked as a human-centred design researcher across corporate, government, technology, and academic environments. My job was to step into highly complex, high-stakes situations where organisations were stuck on expensive choices and help leaders make sense of the noise.

In those environments, I learned a fundamental truth: the biggest barrier to moving forward isn't a lack of solutions; it's a lack of clarity about what is actually going on. That work focused on understanding exactly how people think, where complexity breaks down, and how to bring structure to a messy situation.

Typically, this level of structured research methodology is only available to large corporations with massive budgets. But I realised that solo founders, independent professionals, and individuals facing major career pivots need this exact kind of support just as much, if not more.

When you work for yourself or manage a career transition on your own, your brain is your only sounding board. It is incredibly easy to get trapped in an analytical echo chamber, stalled by risk, and weighed down by uncertainty.

I started this practice to bridge that gap and bring that same high level of clarity to independent operators.

Today, I use my background to run structured 1:1 sessions that give you the mental space to download your situation without judgement. I don't give you a cookie-cutter action plan or generic coaching advice. Instead, I partner with you to organise the facts of your situation objectively, so you can see the true bottleneck and get moving again with confidence.